Transforming into a Change Agent

change_agent

Change…..Change….Change…..

Embracing new changes can be difficult. An individual has to think of the technology world and the rapid growth that has the world spending fast. This is the digital revolution!

One question pops into my head, do I consider myself a change agent?

As a designer in the digital media world I have to adapt to change every day! In the next 5 – 10 years there will be more web designers, social media platforms, programs, skills and etcetera. That means I have to embrace the change, or find a new career.  I think to myself what can I bring to the digital world. I am always thinking of new ideas for interactive designs, emerging technology and business, and breaking traditional barriers that I believe will work. Recently, I thought of creating an interactive short film, where a viewer clicks on an object in the film and a video pop-ups. To be more specific, the viewer would click on a first-generation apple computer and a “pop-up” video will talk about the develop process of the first apple computer. Of course this idea has been done, and well….. I googled it. Thank you Google for making my life easier! I remember watching the film thinking “wow, this should be everywhere”, but after a few clicks I begin to realize maybe this can be a bit redundant. Over time I believe a viewer will become frustrated while trying to watch the film. Yet, every day there are innovative ideas and changes to the digital world, and some people will not accept the changes. This does not mean an individual should give up.

Key reasons why I believe becoming a change agent will create growth….

All over the world, more and more people are coming together online and bonding around things that they have in common. The World Wide Web has created a foundation for individuals to communicate, network and socialize. Tim Berners-Lee is a key player when talking about the World Wide Web, his vision of creating this system has effectively changed the technology world forever. The w3 has created a world-wide connection. Berners-Lee is an example of a global change agent. Now I am not saying you will become the next Tim Berners-Lee, but you can become an innovator. Now if you’re not sure if you fit the characteristics of a change agent, here’s a checklist:

  •       I have clear visions and can communicate them clearly to others.
  •       I have patience and persistence when dealing with change.
  •       I am not afraid to ask questions.
  •       I am knowledgeable and articulate about the change I am going to make.
  •       I am able to build strong relationships and network with individuals.
  •       I can do my research about resources needed to make a change.

Now after reading each statement do you believe you are or can be a change agent? Well, I sure do! Technology is changing rapidly and adapting to new changes can be difficult, but I believe the importance of being a change agent is having acceptance and preparation. Practice and patience makes success stories!

 

Resources:

Interactive Media – Who’s that? Who’s involved? –

http://www.websmx.com/dme/files/DME260/What%20is%20Interactive%20media-ChangeAgent.pdf

The Principal of Change –

http://georgecouros.ca/blog/

Social Media Today –

http://socialmediatoday.com/briansolis/2053541/2014-embolden-years-change-agents-lead-way-digital-transformation

Turning Digital Tribes into Global Change –

http://www.webvisionsevent.com/2013/12/digital-tribes-change-agents/

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Like It Or Not, Blogging Will Stay

blog

My relationship with blogging has been terrible! Yet blogging is so important! Now don’t get me wrong I do blog. I use Tumblr as a blogging platform to get my everyday thoughts, emotions and anything else that seems important for my fellow followers to know. Even though I am not a huge fan of writing blogs, everyone seems to be reading or writing one, so that means I should jump on board, right? From a designer’s perspective, if a client asked me why blogging is important, for companies, professionals and others, well I would tell them the following reasons:

  • Reason One: Blogging is the source for advice, great ideas, and inspiration. I don’t know how many times I’ve read a blog about health. I read blogs, like many others, to understand myself and what I can do to improve aspects of my life. For example, as a designer, I read blogs about HTML5 or CSS to increase my skills in coding.
  • Reason Two: SEO (Search Engine Optimization)! And you can thank GOOGLE for that. Emphasis on keywords when marketing are all factors when blogging. Search engines matter when you’re trying to market a company’s website. By doing so you increase your search engine rankings by adding strong content every day. So make sure you have unique, well-structured content that keeps your audience attention.
  • Reason Three: Experts demand you need to start blogging now! Many will tell you blogging is a marketing tool for products and services and more. Informative post about the latest product can lure people in to visit your blog or company website. Posting a blog to raise awareness of social issues, developments, and world topics can also help your ranks and others. By doing that, you can create a strong audience, who will regularly return to reading more.
  • Reason Four: STATS prove blogging is a winner! Statistics by Social Media today, state over 61% of US consumers purchased a blog post. Blogger is the leading blogging is the leading blogging site in the United States, with over 46 million visitors each month. Better yet, 70% of consumers learn about a company in an article rather than an ad. I am one of those consumers, most recently I learn about another code editor through a fellow blogger. Numbers Numbers! They matter!
  • Reason Five: This particular reason is for potential clients and companies. Blogging is an advertising tool that could land you sponsorship deals, translating that into big money.

Yes of course there are many reasons, but I am sure you get the point. I believe everyone from clients to professionals should create a blog. For anyone starting or already have a blog here are a few suggestions on how to make your blog better if it’s not already:

  • Make sure to edit often!
  • Use a bullet list to make content easier to read
  • Write a hook in the first couple of sentences! (which I hope mine grabbed your attention ☺)
  • Descriptive headlines, which are not too vague but effective.
  • KNOW WHAT YOUR READER WANTS! Give them a great topic that will intrigue them about the company.
  • Bonus! If you own a business hiring a professional or journalist will help. They will know how to utilize important words to capture your audience and make engaging content. Another plus of hiring a professional, you are able to have more time to focus on other goals for your company. This goes along with the previous suggestion.

Well, I hope this helps you consider blogging is a must! Heck! I might have to rethink my relationship with blogging, especially as a designer. Blogging is more important than many think. Blogging has created a foundation for companies and individuals trying to find their voice in the world. There are so many blogging tools that can make blogging easy and fun, some include WordPress, Blogger, and more. So let the posting begin!

Resources:

Blogging is More Important Today than Ever Before

http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever

The Pros and Cons of Blogging

http://www.elledecor.com/shopping/shop-talk/the-pros-cons-of-blogging-a-70424

Top Ten Reasons Why Start Up Companies Need to Blog

http://under30ceo.com/top-ten-reasons-why-start-up-companies-need-to-blog/

Blogging Stats

http://socialmediatoday.com/mikevelocity/1698201/blogging-stats-2013-infographic